I believe that when we learn to recognize and show up for what’s most important to us, we increase our capacity to show up for what we want to contribute to the world around us.


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You’re “supposed” to start an about page by talking about who you’re here to help. I know that.

But I feel strongly that sharing my story—not one of sudden aha moments or massive transformation, but one of exploration and experimentation and slow realizations—is the best way to help you understand what I do and why I do it.

So here we go. It’s story time. (Stuffed animals totally welcome. Night lights, too. I’m all about comfort. Milk and cookies? Count me in.)

I started out as a copy editor, working on some really fun projects (like Kinfolk magazine—yes, that Kinfolk).

But as I did that work, I kept feeling that I wanted to go deeper.


I wanted to be there earlier in the process, to help shape what I was editing before it was even written, to help the person behind the words more deeply understand themselves and their message before they put it on paper.

Of course, I wasn’t sure what that looked like. So I explored and experimented, and found a lot of things that were good, but not quite right.

I spent time apologizing for or hiding the parts of my work that I now realize are the most valuable because I felt they made me less “legit” as a business.

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But something I’ve come to fully understand only recently is that inherent in me is a desire to get down to the core, to deeply know and understand myself and my work, and to help others do the same.

I know that feeling of both peace and excitement that come from true clarity, when you see and fully accept there are actually very real, meaningful connections inherent among all your ideas, and that the path you’ve been longing for is already under your feet.

And rather than being a side part of my work, or something I have to apologize for, the ability (I’d even say the drive) to go deep with other creatives so they can put their true selves and their most meaningful work out into the world is my true work.


I’m here to help creatives cultivate a deeper intimacy with themselves and their work, because when we show up from that place, we show up in a way that makes a true difference in our lives and the lives of others around us.

I currently do this through Core Message Coaching and Content Collaboration.



A little more about Erica

I’m originally from Virginia, but these days I live in Birmingham, AL. I have an almost-three-year-old, Nathan, who keeps me on my toes (and three silly kitties who do the same). It’s true what they say: children do make you see the world in a whole new way.

I’m a tea drinker (mostly decaf), I love reading fiction (please share your favorites), I walk the line between introvert and extrovert, and I’m always interested in a conversation about personality types, neuroplasticity, and pretty much anything you find fascinating.


A note about accessibility

I fully recognize that not everyone has access to the time, space, energy, resources, opportunities, and more to do the kind of work I’m talking about. But I believe we all deserve this access.

This will be a work in progress, but I’m committed to continued exploration of ways to both make the things I can offer as accessible as possible to those with different resources, as well as ways to contribute to a world in which we all have access to the things we need.

I’m always open to your thoughts and ideas.