Meaningful Content Doesn't Happen by Accident

I was blown away by how much last week's post resonated with you. So many of you said it's just the type of post you love reading, and you know what? It's the kind of post I love reading, too.

But not everything I write turns out that way. Plenty of posts that felt super meaningful to me (and that I thought would be meaningful for you) just didn’t get the same kind of response. And I’m totally ok with that—either way, I’m going to keep on going.

And that’s because I know that meaningful content doesn’t happen by accident. It takes commitment. It takes clarity. It takes persistence. So much work and worry and love and struggle and passion goes into creating content (and really, a business) that feels meaningful for both us and our audiences, and we’re just not going to get it right every time. But it doesn’t mean we should stop trying. The only way to hit on those posts that do have meaning is to keep on putting your work out there and learning from what happens.

Next week, I’ll be sending you some questions to answer, so that I can make sure I’m on the right path as I update my website (!) and create an even more powerful version of content coaching (!!). These (and other fun things I’m creating) are designed to help you create meaningful content…intentionally. And I’m super excited to hear what you have to say next week, and then of course to reveal it all to you soon!

But that’s all in the future, and we are still here in today. I’d love for you to spend some time thinking about where you are now, so that when we start talking about where you could be, you have a benchmark for measuring change. That truth again:

Meaningful content doesn’t happen by accident.

Are you creating on purpose? If not, what's stopping you? I’d love to hear your ideas, your questions, your fears, and your victories—below in the comments, on Instagram, or by email. Today feels like a great day to start making intentional changes!