Your Brand Headquarters

Note: This post is part of a blog tour being hosted by Emily M. Thompson of Indie Shopography, an awesome designer and strategist for creative entreprenuers, who has a new e-course coming up that I think you might love. Keep reading for details!

These days, there are a ton of places you can share content online.

The familiar ones—Instagram, Pinterest, YouTube, Twitter, and Facebook—are just the beginning. No doubt there are many I’ve never even heard of.

But no matter where I’m hanging out online, if I run across a person or business I think looks interesting, the first thing I do is click on their website. And if they don’t have one, I’m less likely to scroll through their feed and much less likely to follow them.

The thing is, a short blurb (the about-me section of social media outlets), no matter how well written, just can’t give me enough detail. And while social-media posts can be quite illuminating, they also lend themselves to showing many sides of your interests and personality rather than a carefully considered snapshot of you and your business or passion project.

If done well, a website can be a place where visitors can quickly figure out who you are, what you do, and what you stand for, and can help those visitors decide whether they want to hop back over to Twitter (or wherever) and hit that beautiful “Follow” button.

Normally, this is the part where I’d give you some advice about building an awesome headquarters for your business—but luckily for me (and you), Emily M. Thompson of Indie Shopography has already done that for us!

If you haven’t met Emily yet, you’re in for a serious treat. Equal parts business badass and fabulously fun female (as I’ve heard her call herself!), she knows what she’s talking about. She has been running her own business for years, focusing on design and strategy for creative entrepreneurs, and she’s really good at taking lessons from her own experiences and translating them into actionable advice. Plus she’s really funny.

Emily has three awesome-looking e-courses coming up, and the first focuses on—I’m sure you’ve guessed it by now—creating a solid brand headquarters. Want to learn more? Hop over here to check out the course (note: this is an affiliate link*, but I have worked with Emily as a member of one of her mastermind groups and would be excited to spread the word about this class even if I weren't an affiliate). You can also check out Emily's blog if you want to learn a bit more about her before signing up.