Every time I sit down to write for you in this space, I face a bit of a struggle.
I love what I do (helping creative entrepreneurs explore and shape their ideas into something of meaning that they can't help but share). I love words, I love ideas, and I love helping people share theirs and make a difference doing it.
But when I sit down to write, topics related directly to content don’t usually spring to mind. Instead, I tend to start writing about the bigger picture (the mindset, the lessons, the journey, the struggle) or about other details that support content indirectly (planning, organizing your life, creating clarity and consistency).
So I start writing where I feel led. But each time, I get partway through something that feels heartfelt, that feels real, and then I stop. I think, Wait—does the connection to content need to be more clear? I worry, Will people be confused about why I’m sharing this?
Well, to be truthful, I can’t answer that. Only you can. (I would love it if you left a comment and let me know!) But what I do know is this:
1 | Everything I write is connected.
It's connected by me—who am I, what I know, and what I believe. And it’s connected by you—the you I’ve worked with before, the you I picture when I sit down to write, the you I want to share with, just as if we were friends sitting across a coffee-shop table. I'm not writing just to be writing. I'm sharing the things I know we must consider on the journey to creating content with meaning.
2 | I’ve done the work, so I know what I’m writing is what I want to be sharing.
If you step back a bit, you'll see that all the pieces of what I write come together to make a coherent whole. I’ve even shared with you what that looks like. I’m just afraid sometimes. And that’s ok.
3 | Nothing exists in a vacuum.
Not content, not people, not ideas. Everything is connected by (sometimes fragile, but often surprisingly resilient) threads. So when I write about the big picture or the related-but-not-directly-related details, I’m helping you with content, too. Because it’s all connected: content influences the big-picture view as much as the big-picture view shapes content.
So I keep going.
And I hope you will, too. I hope you’ll write what you feel called to write, do what you feel compelled to do (ahem, assuming neither of these things hurt someone or, you know, all that jazz), and feel real and alive doing it. The connections are there, and will become more clear as you go.
Want to dive deeper into the idea that everything you write is connected? Check out content coaching. We dig into all the things that make you who you are, and make connections so you can feel more confident when you sit down to write.
Interested in other threads that are connected to content? Sign up for my monthly letters on clarity and consistency. You’ll also get blog posts by email, and this month, I’ll be releasing something that will help you face overwhelm head on (something I struggle with big time).