Content Portfolio, Philosophy, and Praise

Take a peek at the kinds of projects I've worked on and clients I've worked with before,
learn a bit more about how I believe in working on a content project together,
and see what's made clients happy about working with me!


I can help with things like…

Collaborating with you to plan and bring to life new projects. This can look like:

  • Discussing goals, vision, format, timing, and more for new projects

  • Brainstorming, whether with you or on my own, an outline

  • Brainstorming, whether with you or on my own, detailed notes for each part of the outline

  • Pulling together existing materials to fill in the outline (like blog posts, Instagram posts, notes you’ve written, etc.) and then making note of areas where new material is needed

  • Us deciding together how the writing and editing get done (can be any combination of you and me working on each of these pieces)

Turning your scattered notes and ideas into something that feels cohesive. This can look like:

  • Reviewing notes you’ve written down (this can include diagrams, scribbled post-its, and more!)

  • A call where we discuss any notes you sent over, along with all the ideas on your mind, during which I take extensive notes

  • Pulling together all your ideas into an outline, flow, or format that we then discuss

  • Us deciding together how the writing and editing get done (can be any combination of you and me working on each of these pieces)

Creating something from existing materials. This can look like:

  • Pulling together existing materials (blog posts, Instagram posts, notes you’ve written, etc.)

  • Organizing existing materials into a suggested flow, format, or outline that we then discuss

  • Editing existing materials for clarity, flow, and completeness, suggesting areas for you to fill in or expand upon

Editing what you’ve already written so it feels like you and says what you’ve been trying to say. This can look like:

  • A meeting to make sure we’re on the same page and I understand what you’re looking for

  • Big-picture editing, which is focused on flow, pacing, completeness, clarity, and more

  • Editing, which is focused on spelling, grammar, sentence construction, and more

  • Proofreading, which is focused on catching typos and small errors

Using what we’ve created together in different ways. This can look like:

  • Me pulling out quotes, snippets, main points, and more to create the foundation for blog posts, social media shares, and more

  • Me suggesting or working to brainstorm with you other ways to share this information (like using an online course as the foundation for a book)

  • Other things you dream up!



Note that while this may seem like a lot of information, this is not an exhaustive list! Every project is different because the goal is to have each of us contribute in a way that feels meaningful and supportive. And since each person is different and has a different set of needs, projects really can be designed in many different ways.

So really, this list is designed to help you start thinking about what would feel good for your project. We’ll talk about what you have in mind and design something that’s just right for you!


I've worked on projects like...

Ecourse Creation

Compilation from multiple existing courses and posts
Outlining of entire mutli-lesson course
Editing (developmental, copy, and proofreading)

Monthly Membership Course Creation

Co-brainstorming of ideas
Editing multiple versions of each course

Website Content Creation

Core message coaching
Content planning
Editing of site content

Monthly Newsletter

Overall strategy
Monthly brainstorming
Monthly outlining
Monthly editing

Free Ebook Creation

Editing and proofreading of ebook content

Core Message Coaching

Connecting client's ideas
Compiling into a usable document

Magazine Editing

Copy for most or all stories in each issue

Proposal Work

Brainstorming how to outline proposals
Editing multiple rounds of proposals

Novel Editing

Light editing and proofreading of a self-published novel

Coaching Intake Form

Personalizing, streamlining, and flow of information

And I've worked with clients like...

  • Braid Creative

  • Amanda Dennelly

  • La Petite Peach

  • Emilie Maynor

  • Kate Gatski

  • Denise Gelberg

  • Kinfolk Magazine

  • Pure Green Magazine

  • Define Magazine (by Amanda Jane Jones)

  • ...and lots of others!


Erica Midkiff - Content Coach - 1.jpg

My Process

I believe in a process of co-creation:

You have the ideas inside of you, but need help getting them out into the world.

I have the skills to help you get those ideas out into the world, but I lack the in-depth knowledge about and passion for the project that only you can bring.

Alone, we would struggle to get your ideas out there.

Together, we can create something truly beautiful.

What You Can Expect

I lead with kindness. Whether I'm editing something you've written or suggesting new ideas, I'm aware (and respectful) of the fact that this is your project and that it's important to you.

I also believe you have the answers. So when you ask a question, I'm often going to help you find the answer within yourself rather than simply giving you an answer.

And finally, my aim in editing is for readability. I don't believe that the perfect grammatical construction serves every project, and I don't think you do either. Together, we'll create something readable and meaningful.

Here are some kind words from a few wonderful clients!

(More coming soon.)

I feel like Erica reached into my mind and pulled out the heart and soul of my brand and the work that I do with my clients.

And my experience working with her was absolutely amazing. Erica is soulful and very, very articulate and has this way of making you feel like you’ve been best friends for years, so it was easy for me to open up to her and let all of my thoughts go out to her.
— Emilie Maynor of

Want to talk about working together?


You can schedule a free, 30-minute, no-pressure Discovery Call below. (Or feel free to use my contact page if you'd like to email a little first. Up to you!)

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First two photos on this page by Emma of W&E Photographie.