Recently, I sent out an exclusive email about a creative way to understand and write to your dream clients. (If you missed that email, you can sign up at the end of this post and get access to the archive!)
But there’s something very important I want to add to the conversation. No matter what you learn about your dream client, this should always be true:
Your dream client needs what you have to offer.
Spend your time showing people who need your help what you can offer them…not convincing people who don’t need your help to buy what you have to offer.
The difference might sound obvious, but I think sometimes the waters can get a bit muddied. It’s all too easy to seek ways to get more—more readers, more followers, more likes, more views—without stopping to make sure those people actually need what you have to offer.
If they don’t, you probably won’t see the results you want, no matter how large your following—because those people either won’t stick around or just won’t engage with you. And why would they? They’re not the people you can help. They’re just numbers.
Instead, keep in mind what you have to say (your core message) and talk to the people who need to hear it. Don’t worry about the rest.