Saying No to Comparison Content

Please note: This challenge is now in session! The next round will begin soon. You can join me in October by signing up at the end of this blog post!

I won't be posting on the blog throughout the rest of September, and look forward to connecting with you in this space in October! But make sure you stay tuned. Fun things are coming!


The other day (yesterday? Was it only yesterday? My how time flies), I posted on Instagram that I was feeling trapped in the comparison zone.
 
And boy oh boy could you relate.
 
As I’ve been working on those changes I announced a few weeks ago, I’ve been coming up against this idea again and again:
 
So much of the work we do on our content is a result of comparison.
 
We live in a time where we have access to endless amounts of fantastic content. And because we consume so much of that content every day, it’s easy to start thinking that everyone else has it all figured out.
 
And we get nervous. We think we need to keep up. Our hearts start beating faster and we just know we’re falling behind.
 
So we see a creative doing something that seems to work for them and we think, Okay, I’ll try that.
 
But then we see another idea. And another. And another.
 
And suddenly we’re buried under Okay, I’ll try that—with no room to come up for air, with no room for examining why we’re trying what we’re trying and whether or not it truly works.
 
I don’t know about you, but suddenly I’m feeling a little claustrophobic.
 
The work I do is about peeling back the layers of other people’s ideas to get to the heart of what works for you.
 
And today, I’m announcing something new to help you get started.

Content-Freedom-Challenge_Erica-Midkiff_Content-Coaching

The free four-week #ContentFreedomChallenge starts on September 7, and I would love for you to join me by signing up below.

Each week, you'll receive two emails from me—one with an in-depth challenge and worksheets that will help you focus on what feels right for you, and one with support and encouragement.

In these four weeks, you will:

  • Dig deep and get clear on what you want to share. Clarity is the foundation for meaningful content.
  • Set yourself up for success. Create a plan for consistently getting your core message out there.
  • Share freely and confidently. Learn to write in layers and deal with fear head on (instead of letting it control you).
  • Make space for your voice and your ideas. Take control of what you're consuming! You can't create great content if you're overwhelmed by everyone else's.

I’m really excited to help you step back from the comparison game and look at what’s right for you.

So if you're ready to take control of your content, sign up below! I can't wait to see you on the other side.

When you sign up for the challenge, you'll also get weekly blog posts from me (resuming at some point in October once the first round of the challenge is over)
as well as occasional email-only updates, announcements, and so on!
Check out the terms of service and privacy policy so we're on the same page.